Whether you need a british male voiceover to add intrigue to a tv commercial, a friendly, conversational tone for a radio spot or a dry and informative narration for an online course, the right voice can make all the difference. A voice that can capture attention, elicit emotions and inspire action.
The accent you choose is a crucial element in conveying your message, especially when it comes to creating trust. In a survey by ComRes, the Received Pronunciation accent was perceived as the most trustworthy, followed by the Devon and Liverpool accents. This is likely due to the upper-class sound of the accent and its lack of familiarity amongst the general public.
However, there are many other factors to consider when choosing the right voice for your project. The gender of the target audience should be taken into account, as well as their age bracket. Younger audiences tend to respond best to a younger voice with an expressive and upbeat delivery, whilst older demographics prefer a deeper more authoritative style. Additionally, slang, street language and humour can also be effective when used correctly to capture the audience’s attention.
As the voiceover industry continues to evolve, it’s important to be aware of changing consumer preferences and trends. Keeping an eye on the ever-changing market allows you to stay ahead of the competition and provide impactful results for your clients. Whether you’re an ad agency, production house or freelancer, the right voice can bring your projects to life and elevate them beyond just being read off a script. british male voiceover