If you’re a health coach who is ready to take your business to the next level, or if you’ve spent any time in the corporate world and have an interest in helping employees be their best selves, a career as a corporate wellness coach might be for you. This is an exciting, growing niche with no signs of slowing down and a perfect opportunity to make a meaningful impact on your community.
A wellness coach works to help employees improve their physical health, emotional health, and mental well-being through a variety of strategies. Unlike a nutritionist or athletic coach who might assign their client a specific diet and workout plan, a wellness coach takes a holistic approach and helps their clients make healthy lifestyle changes that will help them feel stronger, less stressed, more focused, happier, healthier, and have better posture, sleep, digestion, and energy levels.
Workplace wellness programs are designed to increase employee performance and productivity by helping them achieve their personal goals, reduce stress, and lower their risk of disease. In addition to reducing company healthcare costs, they can also improve morale and workplace culture. This type of program can be delivered by a health coach or an entire team of wellness coaches.
Depending on the size of the organization, the number of employees, and the type of program, some coaches may be assigned one-on-one with each participant or be responsible for a group of participants within a particular department or division. Regardless of the size of the group, it is important that a coach has excellent organizational skills and can keep track of multiple different projects at once.
As a health and wellness coach in the corporate space, you will be responsible for marketing your program to employers and helping them understand how their employees can benefit from your services. This will include leading workshops, lunch and learn sessions, and one-on-one coaching. The goal is to create long-term relationships with companies so that they will continue to hire you for their employee wellness needs.
The responsibilities of a corporate wellness coach will often resemble those of a politician, as you will need to promote the positives and spin any negatives to maintain support from the executives and get your budget approved each year. Having good project management skills and an understanding of accounting will be essential to this position as well.
Getting started with a new company is often as simple as sending an email or making a phone call to ask if they are interested in offering a wellness program to their employees. This is a great way to get your foot in the door and begin building relationships with the people that will ultimately determine the success of the program. From there, you can ask them about any other initiatives they have in place or what types of challenges they might be facing as an organization. This can help you provide the most valuable solutions for their employees.